I am going to start brewing my fist batch of beer today. It’s a pale ale called chinook. I don’t really know what chinook is, but it sounds vaguely familiar. That would be a great advertising slogan: “Drink Josh’s Chinook Pale Ale! It’s vaguely familiar!”
I’ll be joining an esteemed community of people who also brew their own beer, and this community includes one heroic gentleman named Raul Cano. He is a biology professor who had recently discovered some 45 million year old yeast encrusted in amber in Burma. Earlier he had also made similar discoveries in North and Central America, and he resurrected the microbes within it. Now he is taking the obvious next step and making beer with the ancient yeast. Apparently it tastes like Blue Moon.
In other ethyl alcohol-related news, there’s this (!):
This is going to be market tested in Panama, which is where the company with the brilliant minds who came up with this product is located. Hopefully soon it will make its way to the US and I won’t have to make it so obvious when I drink straight from the bottle. And it’s recyclable too, I guess! Here’s some awesome PR spin reported by Time:
Scottish Spirits mentions – well, merely suggests – that the drink “is the perfect size to be shared between three people who can mix it with other things like cola.”
Haha! That is adorable! Yeah, I’ll share this can of whiskey with two other people and then mix it with Pepsi! Maybe later we’ll do our taxes and plan for retirement! We definitely won’t each be sneaking a can in each jacket pocket the next time we go to the movies, popping a lid every time there’s gunfire, I’ll tell you that much! Not that I’d know anything about that, of course.